Social Media And The Fast Fashion Industry

Social media, where influential posts take seconds and leave an impact that lasts slightly longer than the time invested in such endorsements. At least, it is the case in the age of influencer marketing, which uses persuasive bells and whistles to sway customer behavior.

One of the most endorsed items is spawned by the fashion industry; nevertheless, it appears to be the potentially toxic part that grasped the quick customization of products according to the user, generation, and occasion.

Their impact intersperses and dissipates, the effect of fast fashion, clothing that is not cultivated in order for the product to reach a degree of sustainability.

Social media and its influencers cause products to go viral, causing fast fashion companies to respond with frequent new product lines, resulting in an absurd amount of waste. Social media has intensified this tendency to abandon trends, as consumers feel compelled to refresh their outfits to be fashionable continuously.

Fast fashion has an adverse effect on the environment because of greenhouse gas emissions, water pollution, chemical use, microplastic pollution, and landfills filled with waste caused due to the dyes used, clothing transportation, production, washing, and disposal that grease the wheels of this industry.

Nonetheless, social media has recently drawn attention to the environmental and ethical malpractices linked with rapid fashion. More consumers seek eco-friendly and sustainable fashion alternatives, putting pressure on fast fashion companies to improve their methodologies, techniques, and standards.

By Anshika Kansal